Didier Grossemy – Key Benefits to your businesses

• • Develop an online communication strategy
  • Cleanse your databases
  • Grow your databases and acquire new contacts
  • Help with your Call to Actions and Business Growth
  • Develop & Design great looking email Templates
  • Immediate access to Online Email Marketing Tool
  • Generate revenue by leveraging existing and unused client databases.
  • Create opportunities for joint promotional campaigns to assist your databases growth with key strategic partners
  • Keeping your clients aware of all the latest happenings.
  • Maintain a dynamic image of your Business by communicating efficiently
  • Increase your Business market share by being proactive.
  • Mail will allow you to effectively communicate strategic messages to your databases
  • Mail is an effective tool to help you measure and track your email campaigns and find out what your contacts are most interested in
  • -Mail helps you to manage and automate responses to new leads
  • Quicker and cheaper communication (up to 500 times cheaper) to create  and send emails than direct mail distribution
  • Immediate tracking and instant measurable results
  • Speed of (two-way) response. Most responses are within a few hours
  • Targeting contacts according to their preferences.
  • Personalisation of your campaigns
  • The “buzz” factor – users can share the message with others at the click of a button and send to friends.
  • Niche areas of interest can be targeted
  • Consistent branding
  • Providing all necessary security to avoid spamming by giving an     automated unsubscribe function stored into a centralised database to all recipients of the emails
  • Selling and up-selling to prospects and current clients.
  • Increasing the database size by asking each email recipient to send the promotional opportunity to a friend (using the unique Refer a Friend -Mail viral engine)

Didier Grossemy – Vision is not today and far less yesterday

There is something remarkable about vision!

It is not always shared by others and it is never aligned with today.

Not too surprising is it?

My problem, like many creative people is that I have to make my clients and partners realise that unless they are moving forward with the visions I have today, tomorrow will be too late.

For example: some 3 years ago I came across an amazing technology developed in Japan, called QR Codes.

Although initially used for tracking parts in vehicle manufacturing, QR Codes are now used in a much broader context spanning both commercial tracking applications as well as convenience-oriented applications aimed at mobile phone users. QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that a user might need information about. A user having a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL. This act of linking from physical world objects is known as a hard link or physical world hyperlinks. A user can also generate and print one’s own QR Code for others to scan and use by visiting one of several free QR Code generating sites.

I immediately saw the amazing potential to be used in the press and digital marketing applications to build customer relationships, while enabling brands to deliver complex messages that could not be said on an emotional piece of advertising.

Here is the lesson about Vision.

2 years ago I approached publishers to give them the bleeding edge. This would have generated 100’s of thousand of free advertising dollars by being the first one to embrace the vision and the potential.

This is upsetting, because today as I open the newspaper, there is a 4 page special report about the technology that I was demonstrating 2 years ago to publishers and partners. So I guess there is more awareness now about the technology, but it would have been amazing if one of my clients could have seen the potential and believed in my vision to be the first with interactive print.

Just imagine an advertising in a magazine that said, click here (scan me to be precise) and suddenly you are in front of the website and you can join a database or even buy the product. I call it interactive print, bringing old technology to the new world of interactivity where the advertising becomes fully engaging

So here is the crunch for you!

Vision is great but then people always say it’s all about TIMING.

HOW CAN YOU TIME VISION with Today? If you do, is it still a vision or is it yesterday’s action brought forward?

My philosophy as a business visionary is that Vision being a forward thinking process does not align with yesterday’s actions so then, creating tomorrow’s Vision will still become yesterday when you reach that day.

Didier Grossemy – The Power of an Effective Landing Page

You only have 6.7sec to make an impression. So don’t waste any time make sure you deliver your message in your first 3 seconds or it is over. 75% of your visitors won’t even click to the second page.

1 – Not Your Home Page Many websites try to do too much on their only landing page – their home page. This can lead to confusion or a diffused message.

2 – You single Outcome – One landing page equals one outcome. If you have multiple messages simply either add another landing page or create another website.

3 – Focus on Visitor A grandmother and her grandson speak, read and focus on different things when they visit your landing page, regardless of the outcome being the same. Segment your offering to your visitor’s profile with a different landing page.

4 – De-Clutter Your message should be supported by key elements of the offer and supporting marketing devices but should always avoid clutter and confusion.

5 – Calls to Action Always have at least five calls to action including a secondary offer that catches those who are unwilling to commit this time.

Didier Grossemy – Be Aware of the Danger

So, are you accepting business versus doing business or simply losing business?

Multi store vendors must take their website very seriously when having merchants selling goods on their own website. I have recently implemented a site for an organisation based in Australia http://www.haiwaibao.com which sales products from vendors to the Chinese market. Each merchant can fully manage their own store and products, which of course represent a danger for the company.

So how are we going about it! Very simple, it is called the “Old School of Business”. Every merchant is selected and educated? This is not one of those fully automated process where you will never be able to talk to anyone.

I believe that the ultimate balance of Internet Business is in the “mix”.

The internet needs to be re-invented.

Yes I said it… where is the pleasure of doing business… people hiding behind user names and password. What about the 2 hour lunch where we use to discuss how to conquer the world? What about the deal. Yes the deal, you remember, face to face with real conversations and arguments.

People need to realise that the Internet is a business platform to promote, sell and trade. Don’t get me wrong that’s all I do for my clients, implementing simple and or complex solutions for that purpose. But guess what? I still spend time with my clients to discuss over Lunch and or dinner how I can assist them in doing more business.

So what do you think? Here is an example below of an organisation that obviously does not spend enough time having lunch with their clients.

eBay fined $66m for selling fake Louis Vuitton goods.

A Paris court has ordered the online auctioneer eBay to pay 40 million euro ($A65.8 million) in damages to Louis Vuitton for selling fake luxury goods online.

The commercial court ruled in favour of six LVMH brands which accused eBay of putting on sale fake handbags, clothes and other luxury goods and of illicit sales of perfumes in a case that began a year and a half ago. eBay, the world’s biggest online auctioneer, was ordered to pay 19.28 million euro to LVMH and 17.3 million euro to its sister company Christian Dior Couture for damage to their brand images and causing moral harm.

It must also pay 3.25 million euro to four perfume brands – Christian Dior, Kenzo, Givenchy and Guerlain – for sales in violation of its authorised network. The court barred eBay, which said it will appeal against the ruling, from advertising the cosmetic or perfume brands on its website.

LVMH had argued that eBay had failed to do enough to prevent the sale of counterfeit copies of their goods and that it did not have legal permission to sell its authentic products.

The ruling came amid a flurry of legal action against the online giant, which claims to have some 84 million active users in 39 markets worldwide.

Earlier this month, eBay was convicted by a French court of selling counterfeit goods and ordered to pay 20,000 euro in damages to French luxury group Hermes.

The court ruling, which marked a first in France, found eBay directly responsible for the sale on its website of three Hermes bags including two fakes, for a total of 3000 euro.

France’s traditional auctioneers took legal action against the online auctioneer in December, accusing it of encouraging trade in pirated and stolen goods.

A council representing the auction industry also accuses the Internet trader of breaking a French 2000 law that requires all auctioneers to be approved by the state.

According to eBay the total value of items sold on its trading platforms in 2007 was nearly $US60 billion ($A62.5 billion).

Didier Grossemy – CEO

Didier Grossemy – CEO

Didier Grossemy has over 14 years of Digital experience.
Didier Grossemy is specialised in Start-up and growth strategy solutions. Taking an idea, technology or concept and making it happen. “I enjoy the challenge of building, and believe that unless you are excited about your vision and you are willing to invest 300% of yourself there is no point” says Didier.

By using his management skills and expertise he has strategically guided some of the largest companies in the world to the Internet space.From publicly listed Telecommunication companies, Shopping centres, Fashion designers, Insurance groups to launching 140 content managed websites for the “Le Meridien” five stars hotel group to implementing the first interactive environment for Columbia Tristar Films.

There is a science to engineering complex database CRM to easy to use system for brands like Ferrari or launching powerful e-stores for the likes of the Oroton group.

Other projects such as, Consulting and Building the first multi vendor English/Chinese online store “Haiwaibao” offering top Australian brands to sell to the Chinese Market and helping Virgin Money to manage their online communication with state of the art content management.

The success of Digital Marketing is guided through Vision and smart communication engineering, like a business architect Didier articulate the ultimate solution and execute the strategy with a professional team of creative and engineers.

As the CEO of X2 Digital, my role in the company is to create the ultimate Digital Service Provider while growing a global production team and a sophisticated distribution network.My focus is on packaging complex services including Digital marketing, technology and design into a ready to use solution so that almost anyone in a consulting, advertising, creative position can immediately leverage from.

X2 Digital is perfectly positioned as a growth strategy consulting firm that helps companies to grow faster and more efficiently than they could on their own using the experience of a strong management team and existing infrastructure.

Apart of building businesses, my area of expertise is branding, technology and digital marketing. The three are closely linked since you need great technology to capture, measure and track your marketing efforts and build your brand.

My work is to make sure that everyone of my clients benefit from strong online technology and processes that will provide Return on Investment in the shortest possible way.
Past Experience:
CEO and Chairman at Viper Communications Goup
(Privately Held; 51-200 employees; Internet industry)
From a small team of 3 people, Build Australia’s third largest Internet company.

MAJOR ACHIEVEMENT: Sold 8 months AFTER the 2001 crash for $25M.
Viper Productions was founded in 1996. The company quickly established itself as a market leader in website design and subsequently expanded its offering by the addition of eBusiness consulting, web hosting, broadcasting and online marketing services. The company is well known for the quality of its creative services.

Didier Grossemy has focused on the development of proprietary web software solutions from the outset, in addition to the development of outstanding design and other services. Didier Grossemy has been able to round out the breadth and depth of the eService solutions it provides, as well as source new business, by forming strategic partnerships and alliances with specialist technology and eMarketing providers. BMCMedia, inherint, exo-net, Hewlett-Packard, Commtouch and iPIX provide immediate examples.

Didier Grossemy’s Summary

Didier Grossemy has over 14 years of Digital experience.

Didier Grossemy is specialised in Start-up and growth strategy solutions. Taking an idea, technology or concept and making it happen. “I enjoy the challenge of building, and believe that unless you are excited about your vision and you are willing to invest 300% of yourself there is no point” says Didier.

By using his management skills and expertise he has strategically guided some of the largest companies in the world to the Internet space.

From publicly listed Telecommunication companies, Shopping centres, Fashion designers, Insurance groups to launching 140 content managed websites for the “Le Meridien” five stars hotel group to implementing the first interactive environment for Columbia Tristar Films.

There is a science to engineering complex database CRM to easy to use system for brands like Ferrari or launching powerful e-stores for the likes of the Oroton group.

Other projects such as, Consulting and Building the first multi vendor English/Chinese online store “Haiwaibao” offering top Australian brands to sell to the Chinese Market and helping Virgin Money to manage their online communication with state of the art content management.

The success of Digital Marketing is guided through Vision and smart communication engineering, like a business architect Didier articulate the ultimate solution and execute the strategy with a professional team of creative and engineers.

As the CEO of X2 Digital, my role in the company is to create the ultimate Digital Service Provider while growing a global production team and a sophisticated distribution network.

Apart of building businesses, my area of expertise is branding, technology and digital marketing. The three are closely linked since you need great technology to capture, measure and track your marketing efforts and build your brand.

MAJOR ACHIEVEMENT: Sold 8 months after the 2001 crash for $25M.

Didier Grossemy’s Specialties:

Branding
Digital Marketing
Web Technology
CRM and Data Mining