You only have 6.7sec to make an impression. So don’t waste any time make sure you deliver your message in your first 3 seconds or it is over. 75% of your visitors won’t even click to the second page.
1 – Not Your Home Page Many websites try to do too much on their only landing page – their home page. This can lead to confusion or a diffused message.
2 – You single Outcome – One landing page equals one outcome. If you have multiple messages simply either add another landing page or create another website.
3 – Focus on Visitor A grandmother and her grandson speak, read and focus on different things when they visit your landing page, regardless of the outcome being the same. Segment your offering to your visitor’s profile with a different landing page.
4 – De-Clutter Your message should be supported by key elements of the offer and supporting marketing devices but should always avoid clutter and confusion.
5 – Calls to Action Always have at least five calls to action including a secondary offer that catches those who are unwilling to commit this time.
